Sunday, September 14, 2025

Hint #2 – Reading Between the Lines

 I’m Don Southerton, and for over two decades I’ve advised executives, teams, and organizations navigating the complexities of Korean global business.

With the release of my newest book, Korean Business: Challenges and Solutions – 25 Workplace Hints for 2025, I’ll be sharing a special 7-part Mini-Series.

Each post will highlight a practical, real-world “hint” to help leaders and teams succeed in Korea-facing business—from decision-making and hierarchy to trust-building and cultural nuances.

Follow along in the coming days for exclusive insights from my book

Hint #2 – Reading Between the Lines

In Korea, a polite “yes” doesn’t always mean agreement.

It may mean:  “I hear you.” “I’ll consider it. And   “ if possible,”  Or even, “I disagree, but won’t say it directly.

The key is to listen for what isn’t said—hesitations, vague phrasing, or repeated deferrals.  Learn to interpret these nuances, and you’ll avoid costly misunderstandings.

Cross-cultural success depends on hearing the context behind the words.

From my latest book.


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https:// www.bridgingculture.com


Saturday, September 13, 2025

New Mini-Series: 25 Workplace Hints for Korea-Facing Business

 

New Mini-Series: 25 Workplace Hints for Korea-Facing Business


I’m Don Southerton, and for over two decades, I’ve advised executives, teams, and organizations navigating the complexities of Korean global business.


With the release of my newest book, Korean Business: Challenges and Solutions – 25 Workplace Hints for 2025, I’ll be sharing a special 7-part Mini-Series.


Each post will highlight a practical, real-world “hint” to help leaders and teams succeed in Korea-facing business—from decision-making and hierarchy to trust-building and cultural nuances.

Follow along in the coming days for exclusive insights from my book.

 

 Hint #1 – Why Hierarchy Matters More Than You Think

In Korean business, hierarchy shapes decision-making.


Decisions often cascade from the top down, and knowing who holds real authority is critical.


If you bypass rank, even unintentionally, you risk stalling a project—or losing credibility.


 Successful executives frame ideas in ways that align with senior leadership first.

This isn’t about formality—it’s about understanding how respect and authority drive business outcomes.



From my new book: Korean Business: Challenges and Solutions – 25 Workplace Hints for 2025

Thursday, September 11, 2025

INTERNATIONAL RELATIONS South Korea seeks US visa rule changes after mass arrests spark outrage

 

South Korea seeks US visa rule changes after mass arrests spark outrage


I am quoted and contributed to the article .... @Don Southerton 

KIM JAEWON and PAK YIU

September 11, 2025 12:16 JST

Updated on September 11, 2025 14:47 JST

SEOUL/NEW YORK -- Moon Young-ju could not contain his anger when he heard the news that over 300 South Koreans had been detained after U.S. immigration authorities last week raided a joint Hyundai Motor-LG Energy Solution battery factory under construction in the state of Georgia.

The 54-year-old former merchant protested in front of the U.S. Embassy in downtown Seoul on Wednesday with a yellow banner reading: "Yankees go home. Get out america army."

"I came here because I was so upset," Moon said after lighting a cigarette. "We invested as they demanded. We built factories as they demanded. It's our blood, sweat and tears."

Moon is not alone. South Korea's government faces widespread public outcry and calls to stand up to the U.S. over the treatment of its arrested citizens, some of whom were seen in footage being led away restrained by body chains, although the two sides have since agreed to send the detained workers home this week on a charter flight.

The raid came as U.S. President Donald Trump pushes ahead with a crackdown on illegal immigration even as he demands that countries like South Korea make massive investments to build state-of-the art production facilities in America -- part of his policy of "reshoring" manufacturing and reducing trade deficits.

South Korean President Lee Jae Myung said at a news conference on Thursday that the raid would likely make some companies from his country "hesitant” to carry out more large investments in the U.S. “Companies are quite taken aback. The fact is that they sent these workers to the U.S. not for the long term, but to set up machinery in a factory because there aren’t enough workers in the U.S. who know how to do that,” he said.

The raid and the accompanying national indignation have pushed Seoul to demand that Washington loosen visa rules for workers from abroad amid confusion about the status of the detained.

Lee expressed hope that authorities in the two nations could negotiate changes to visa regulations that would make it easier for South Korean firms to send workers to the U.S. for limited periods.

The government dispatched Foreign Minister Cho Hyun to Washington. The ministry said that he had a meeting with U.S. counterpart Marco Rubio on Wednesday, asking the secretary of state to set up a new visa category for South Korean workers.

He also told Rubio that South Koreans were "hurt and shocked" by the arrests of their compatriots, who came to the U.S. to contribute to the revival of the country's manufacturing industry.

After arriving on Tuesday, he hosted a meeting with executives from eight South Korean companies operating businesses in the U.S., including LG and Hyundai Motor.

Company executives asked the minister to bring up with the U.S. the potential launch of a separate visa under the E-4 category -- which currently covers certain classes of special immigrants -- for South Korean professionals, as well as increasing approvals of E-2 visas -- which cover professionals with advanced degrees and persons of exceptional ability -- for South Korean companies investing in America. They also asked the U.S. government to clarify guidelines for B-1 visas, a short-term business visa that employees of South Korean companies get when they make work trips to the country. Many of the detained South Korean workers held such a visa.

Cho told the businesspeople that their concerns had already been conveyed to Washington and pledged to continue making efforts to ensure the smooth operation of South Korean companies investing in the U.S.

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Moon Young-ju stands next to his protest banner near the U.S. Embassy in Seoul on Sept. 10. (Photo by Kim Jaewon)

South Korean companies complain that there is only a limited quota of B-1 visas, meaning they cannot get them when they need them.

"Sometimes we need to send our employees immediately," said an industry source familiar with the issue, who also requested anonymity. "It's not easy to set up a plan a year in advance. Many Korean companies raised this issue before. I'm very sorry that [the raid] happened before the problem was resolved."

The incident has rattled Asian investors who have set up factories in the U.S. and highlights some of the labor difficulties foreign companies face. Companies are now wondering how they can set up and build manufacturing in the U.S. if they don't have support from the authorities, said Don Southerton, a business consultant who works with South Korean companies such as Hyundai.

He anticipates some projects will slow down, and this will send ripples through America's battery market. Southerton says the incident underscores the urgency of visa revisions that would allow expat engineers to work more effectively and streamline projects that will foster American manufacturing. Currently, he said, the visa system "allows them to teach how to use a screwdriver but doesn't actually allow them to use a screwdriver. How can you show them how it's done without actually demonstrating?"

On Monday, South Korea's foreign minister said that resolving the visa issue is a precondition for the country to deliver the$150 billion in investments promised during a summit between the two allies last month.

"At the previous summit, there was a request for ... [South] Korea's large-scale investment, and we also responded to it. To achieve it, I would stress to the U.S. side that this visa issue is a precondition," Cho told lawmakers before his trip to the U.S. capital.

In a post on Truth Social on Sunday, Trump said foreign companies were encouraged to legally bring "your very smart people, with great technical talent, to build World Class products." He added, "We will make it quickly and legally possible for you to do so. What we ask in return is that you hire and train American Workers."

Analysts said that South Korea needs to use its investment package as leverage to pressure the Trump administration into reaching an agreement on the issue.

"Because there are already pledges of large-scale investment, it should be possible to solve the visa quota issue within that framework," said Jung Jae-hwan, a professor of international politics and economy at Inha University in Incheon.

"Of course the U.S. could impose new conditions, such as a certain portion of local hires, but at least they should be able to mitigate the recurrence of this kind of detention case."

Additional reporting by Steven Borowiec.

South Korea seeks US visa rule changes after mass arrests spark outrage


Tuesday, September 09, 2025

Hyundai Raid

 

hyundai

.© Parker Puls/Bloomberg News


I contributed to this Wall Street Journal article on last week’s immigration raid at the Hyundai plant in Georgia.  Reporting continues.  Don Southerton


The Trump administration wants tougher immigration enforcement. It also wants Asian manufacturing powerhouses to pour investment into U.S. factories.

Those goals are now clashing because Asian companies are having trouble getting enough work visas for personnel needed to get the U.S. plants running, say immigration specialists.

Last week, the contradiction was highlighted when the U.S. carried out an immigration raid in Georgia and arrested some 300 South Koreans helping to build a Hyundai Motor joint-venture battery plant.

Now the South Koreans are expected to head home soon under a diplomatic deal, and experts say it might take longer and cost more for Asian companies to build their U.S. factories without the specialists they need.

President Trump hinted at such concerns when he wrote on social media that his administration “will make it quickly and legally possible” for foreign investors “to LEGALLY bring your very smart people, with great technical talent to build World Class products.”

One cause of the issue is America’s shortage of skilled technical workers, which stems from a long-term decline in manufacturing employment and the offshoring of production. The U.S. lacks the workforce needed to support advanced industries such as semiconductors and biotechnology, according to a July report by the Center for Strategic and International Studies, a Washington think tank.

 

That is why it is common for hundreds of employees from the home country to descend on big project sites. Companies such as Hyundai and its battery-making partner, LG Energy Solution, often bring along the same contractors they work with at home. Around 250 of the roughly 300 South Koreans arrested worked for contractors, LG Energy said. Japan said Tuesday that three of its citizens working at the site were also detained.

The detainees largely held temporary visas suitable for short-term training and supervising purposes, such as the B-1 visa, and many were working at the site as instructors, according to South Korean officials. Some had arrived in the U.S. through a visa-waiver program that allows entry for up to 60 days for travel and certain limited business activities, they said.

Don Southerton, a consultant who has advised South Korean companies including Hyundai on operating in the U.S., said some Korean firms and their contractors in the past used visa-waiver programs for short-term travel or business visits without triggering scrutiny.

“I don’t think they ever had to worry about it,” he said. “And there has been so much encouragement for these plants to be” in the U.S., he said.

U.S. authorities said those arrested illegally crossed the border, entered through a visa waiver program that prohibited them from working or overstayed their visas.

Hyundai said it was reviewing its processes to ensure that its partners “maintain the high standards of legal compliance that we demand of ourselves.”

Other nonimmigrant employment visa types allow companies to bring in workers for longer periods, but they aren’t easy to get.

The H-1B visa lets companies operating in the U.S. hire foreign workers in specialty jobs such as tech and engineering. The annual cap recently has been under 100,000 visas.

The E-2 visa is designed for specialized workers at U.S. units of companies from regions with commerce treaties with the U.S., a category that includes Taiwan, South Korea and Japan. Approval standards have been getting tougher as applications surge in South Korea, whose firms are overseeing many large projects in the U.S., said Hong Chang-hwan, a lawyer at Seoul-based firm Kookmin Emigration who specializes in U.S. immigration matters.

“The U.S. might say such workers can be hired locally, but Korean firms say such talent is difficult to find and deploy quickly in a plant that you’re trying to get going on schedule,” he said.

In 2023, Taiwan Semiconductor Manufacturing sought to bring in some 500 experienced workers to accelerate construction, igniting a protest by Arizona’s construction unions. TSMC said the workers were there only for short-term support, with no impact on local hiring.

South Korea’s trade and industry minister said last year that visa challenges have made it hard for many South Korean conglomerates to dispatch workers to the U.S. and increase investments there.

In July, Rep. Young Kim (R., Calif.) and others introduced a bill that would allot 15,000 visas for South Koreans with specialized education or expertise. The bill, proposed in varying versions over the past decade, hasn’t moved forward.

Similar visa categories have been created for countries such as Australia and Singapore through free-trade agreements. The U.S. grants more than 10,000 E-3 visas annually to Australian nationals in specialized fields, enabling them to work for up to two years in the U.S., renewable indefinitely.

Wendy Cutler, a former U.S. trade negotiator who is now at the Asia Society Policy Institute, said South Korea pushed hard for special visas like those granted to Australia and Singapore when it negotiated its own free-trade deal with the U.S., which took effect in 2012. Seoul ultimately didn’t get them, although it did get included in the visa-waiver program.With investment a U.S. priority, “a longer-term solution is urgently needed,” Cutler said.

Jiyoung Sohn at jiyoung.sohn@wsj.com and Yang Jie at jie.yang@wsj.com


Questions?  Comments?   Dsoutherton@bridgingculture.com

 

 

 

 

 



Saturday, September 06, 2025

New Book Release: Korean Business: Challenges and Solutions by Don Southerton

 

New Book Release: Korean Business: Challenges and Solutions by Don Southerton


GOLDEN, CO, September 06, 2025 /24-7PressRelease/ -- Business strategist and Korea expert Don Southerton is thrilled to announce his latest book, Korean Business: Challenges and Solutions-- 25 Workplace Hints for 2025. This essential guide provides 25 practical and actionable tips for professionals navigating the ever-evolving landscape of Korean business culture.

With over twenty years of consulting experience with leading Korean and international brands, Southerton provides a wealth of insights tailored to the challenges of 2025. The book covers key topics, from succeeding in Korea-facing roles to building stronger cross-cultural partnerships with Korean teams and leaders. Each tip is refined, tested, and designed to empower executives, managers, and professionals in today's rapidly changing global market.

Korea's influence continues to grow worldwide, and success in this area requires cultural fluency and strategic know-how, says Southerton. "This book is a clear, practical roadmap for building effective, lasting relationships in Korean business environments." Whether you're leading a Korea-focused company, collaborating with Korean partners, or entering the Korean market, Korean Business: Challenges and Solutions is your essential guide for success.

Availability: Kindle, Hardcover, and Paperback

 https://www.amazon.com/dp/B0FPXGWG8D

About the Author
Don Southerton has spent his career assisting companies and leaders worldwide in working effectively with Korean businesses. Over the years, he has supported major Korean conglomerates, global brands, and government agencies, earning a reputation as the "go-to" expert on Korean business matters. Known for his practical insights and cross-cultural expertise, Don is passionate about building strong partnerships, solving complex challenges, and sharing what he's learned to help others succeed.

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Wednesday, August 27, 2025

North Korea’s Leader, Kim Jong Un’s daughter, Kim Ju Ae, and what it signals about the future of North Korea

North Korea’s Leader, Kim Jong Un’s daughter, Kim Ju Ae, and what it signals about the future of North Korea




I’m excited to share some fantastic news. My contribution to The New York Times appeared in today’s U.S. print edition — with a two-page feature and even a front-page mention

The article explores the role of North Korea’s Leader, Kim Jong Un’s daughter, Kim Ju Ae, and what it signals about the future of North Korea

You can read the full interactive feature here: 




 New York Times Article (http://redirect.medium.systems/r-mHBdwqrJ93?source=email-463f61e5afc2-1756297400026-newsletter.subscribeToProfile--90c76d3b212a-----------------------d555b293_2278_4a77_b329_4dc7ae82cb63--------317b96d4f928)




Being included in such a high-profile story is an honor, and once again, I’m grateful for the opportunity to contribute my insights to a global audience.

Thank you for your continued support and interest in my work.

Warm regards,

Don 

Thursday, August 21, 2025

25 Insights from Korea Facing, “Secrets for Success in Korean Global Business”

 

25 Insights from  Korea Facing, “Secrets for Success in Korean Global Business”


BTW, I’ve opened up my calendar to make it easy to schedule time with me. Select a slot that works best for you here:  https://calendly.com/dsoutherton/30min

 

Executive Level One-on-One Korean Business Programs for 2025

Cost upon registration: $7,995    To Register https://buy.stripe.com/bJe3cwaZR7Ac4F6904bMQ08




Korea 101: 6-Week Intensive Course – Your Gateway to Korean Market Success

To Register   https://buy.stripe.com/14A14o1ph5s4efGa48bMQ07

Credit Cards are accepted, and once you’ve signed up, my team will connect with you directly to craft a schedule that fits. Your path to mastering Korean business begins the moment you enroll.

 

 

25 Quotes from Korea Facing

  1. Trust isn’t granted—it’s built, step by deliberate step, in Korean global teams.
  2. Western speed demands clarity; Korean patience demands respect.
  3. Effective leadership bridges cultures—learn the language of both trust and titles.
  4. Western urgency and Korean precision: only balance yields success.
  5. You don’t just deliver solutions to Korean teams—you earn collaboration.
  6. Decisions may originate in Seoul—but understanding makes them meaningful everywhere.
  7. When working with Korean expats, listen first—then act with cultural fluency.
  8. Managing expectations starts with understanding where they come from.
  9. Global partnerships thrive when Western flexibility meets Korean discipline.
  10. Trust is the quiet currency in all your cross-border exchanges.
  11. Communication isn’t just words—it’s showing you understand hierarchies and nuance.
  12. Expanding Korean firms abroad demands cultural intelligence as much as strategy.
  13. In Korean global business, the long game of trust often beats a short win.
  14. When in doubt, ask respectfully—assumptions erode partnerships.
  15. Your credibility abroad hinges on how well you navigate cultural expectations.
  16. Clear feedback should be firm—but also attuned to cultural face.
  17. Global teams win when they align mutual respect with shared ambition.
  18. Every interaction is calibrated—learn to read between the politeness and the point.
  19. Western teams can lead—but only after earning the right to lead, cross-culturally.
  20. Korean-headquartered companies expect two things: strategic outcomes and cultural awareness.
  21. In global expansions, respect for corporate roots goes as far as modern playbooks.
  22. Navigating a Korean overseas subsidiary? Master the art of upstream trust.
  23. Your Western instincts matter—but so does your willingness to adapt them.
  24. True cross-cultural leadership doesn’t erase differences—it learns from them.
  25. Collaborations succeed not when you conquer cultures, but when you converse with them.

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